Samsung Electronics is trying very hard to maintain its top position in the Indian smartphone market by using entry-level models. The South Korean giant is scheduled to launch its new Galaxy J series to the Indian market as early as September. Now the Galaxy J series is considered to be one of Samsung’s entry-level products along with the Galaxy A and Galaxy E.
Moreover Samsung’s mid to low priced models have been quite popular and successful in the Indian market after their initial release. Apart from that the J series are being sold for 100,000 to 250,000 won per unit which is around $88.48 to $221.25 and this makes it the cheapest among the entry-level LTE phones launched by Samsung.
There are 4 versions in the J series and Samsung has only launched the J1 in India. The company however is planning to launch the J2, J5 and J7 to the Indian market as well but during its third quarter of this year. This move by Samsung is being seen by many to solidify its position in the Indian mid to low end smartphone market. Moreover we saw that in January Samsung had rolled out its first Tizen phone the Z1 to the Indian market.
Now many think why Samsung is so much concerned about the Indian market, well it is because India is the third largest smartphone market and has tremendous growth potential. The sales volume of smartphones has increased by 21 percent in the first quarter of 2015 compared to the same period last year.
Plus 174 million units have been expected to be sold in India in 2017 alone which will put the country in 2nd place overtaking the US. That is why not only Samsung but many other handset makers around the world are trying to enter the Indian market.
Samsung has been able to maintain he top spot in the Indian market since it stepped into the market. The company’s share was 25.9 percent in the first quarter of 2015 outperforming India-based Micromax.
Apart from this many global market research companies think that Samsung will keep the top position in India for the time being. This is because Samsung has its production facilities in India which many others don’t and the new government policy of India “Made in India” will work in the favor of Samsung.