As we witnessed this year, the introduction of the Galaxy S6 and S6 edge by Samsung, greatly affected the sales of the iPhone 6 and 6 plus by Apple. The iPhone 6 was released in the second half of 2014, and enjoyed a great deal of customers in the international market. However, with the release of the Galaxy S6 and S6 edge in March, 2015, the sales of the iPhone 6 dropped significantly, resulting in a great loss for Apple.
This year, as the rumors suggest, Apple will be releasing the next heir to their iPhone series. It is being anticipated to outclass the Galaxy S6 to a great extent. Considering this, Samsung has also planned to release another flagship smartphone – the Galaxy S7, as a successor to the Galaxy S6. According to Samsung’s strategy, The Galaxy S7 will be giving a tough time to the next iPhone by Apple.
As of yet, Samsung has sold over 50 million S6 and S6 edge devices. The amount of sales is predicted to rise up to almost 70 million till September, when the next iPhone will be released. Samsung has already speeded up the process of the production of smartphones, which shows Samsung’s intentions to release the next Galaxy S smartphone, this year.