A survey in India has revealed that Samsung is the most trusted brand among the consumers in the sub-continent. The next in the list is Sony and another Korean giant, LG. The lone Indian company in the top 5 is the home-grown Tata group of companies.
Surprisingly, Nokia is also featured on this list. The now defunct mobile company doesn’t sell any of its products in India since the sale of its mobile division to Microsoft.
This survey had been conducted by Trust Research Advisory (TRA) among 2500 personnel who are of age 21-50.
“Samsung Mobiles is India’s most trusted brand of 2016 as a result of its constant efforts in bringing consumer value through conscious pricing, great quality and exquisite designs.
“Samsung’s strategy of focusing on the core intangibles of its brand is evident from its climb to the leadership,” TRA Chief Executive Officer N Chandramouli told reporters here today.
In other news concerning Samsung India, the representatives have said that they intend to give the Galaxy S7 and the S7 edge the best possible launch. The fight is mainly between Samsung and Apple in the premium market. High-end consumers in India usually prefer products such as smartphone and tablets made by Apple.
But Apple is losing the steam of its sales engine due to it jacked up prices of the iPhone that has a launch price of 62,000 inr.
Apple had to lower the prices of the iPhone 6s to the region of 45,000 inr. With the launch of the Galaxy S7, Samsung is aiming at a target price of around 50,000 inr which is very competitive for a high-end phone. The street price could be lower than the iPhone 6s. Samsung has also allocated 100 cr advertising budget to ensure that the handset receives maximum mileage when it releases in the third week of march.
Apple is also upping the ante with 40 cr advertising budget for its wares.
“This is the first time Apple is reacting to a flagship launch from Samsung in India, signifying how important the Indian market is emerging for both the smartphone giants,” said one executive. “While Samsung is tightening the trade, Apple has told us to expect something big.”
