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Apparently, Samsung will include a digital assistant in the next year flagship, the Galaxy S8. To some levels this was not a surprise since Samsung acquired the developers from Siri, Viv Labs.

For Reuters, Samsung said that the upcoming Galaxy S8 will feature a voice-driven assistant developed from Viv Labs. This means that Samsung will join Apple and Google in the competition for better artificial intelligence.

Third party developers will also be able to integrate a personal assistant, but Samsung didn’t say what services will be offered for that. “Developers can attach and upload services to our agent. Even if Samsung doesn’t do anything on its own, the more services that get attached the smarter this agent will get, learn more new services and provide them to end users with ease,” said a Samsung Executive, Rhee Injong for Reuters.

The Galaxy S8 is expected to launch in the first half of 2017 and to follow the Galaxy S7 success. It helped Samsung achieve the most profitable quarter in two years with $5.2 billion in net profit.

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A lot is resting on the Galaxy S8 because of the wake of the Note 7 debacle. Let’s hope they deliver.