Once again Samsung Electronics has captured its title as the world’s top smartphone maker and has regained this title from none other than Apple. The South Korean giant has been successful in shipping 83.2 million smartphones worldwide during the first quarter of 2015. This means that the South Korean electronics company has captured 24 percent of the total smartphone market.
Although these figures have decreased from last year’s 31 percent of the market share, it still tops the 17.7 percent market share of Apple which has shipped 61.2 million units of its iPhone during the first quarter of 2015. Comparing Apple’s market share percentage with the previous year we will realize that it has increased as Apple only had a 15.3 percent of the market share last year.
According to the executive director of Strategy Analytics, Neil Mawston, Samsung faced many challenged in the Asian market but now its global performance is getting stabilized in this quarter and has taken over Apple and regained the first position as the world’s largest smartphone vendor by volume.
Apple had gained this position in the fourth quarter of 2014 only due to the iPhone 6. Apple sold 74.8 million iPhones during the fourth quarter of 2014 and achieved its best quarter ever and gave it a 20.4 percent share of worldwide smartphone sales.
Now the return of Samsung as the leading smartphone maker in the first quarter comes despite the fact that its IT and mobile business recorded a 57 percent year over year drop in operating profits during its first quarter.
Moreover the results do not include the sales of the Galaxy S6 and S6 Edge which hit the market earlier this month but according to Samsung the devices are being sold faster than they can be made. Apart from these two smartphone giants the third position is held by the Lenovo-Motorola tie-up which has a 5.4 percent market share with Huawei at the fourth position with 5 percent of the market share on 17.3 million units shipped.