Samsung Electronics will be showcasing its latest additions to its innovative SMART Signage portfolio for the European markets at IFA 2015. The company’s booth will be located at Booth 101 at City Cube Hall B, Messe Berlin in Berlin, Germany. Seok-gi Kim, Senior Vice President of Visual Display Business at Samsung Electronics stated that as the retail and business marketplaces are becoming crowded the high performing display technologies can offer companies a significant advantage as they will enhance their ability to efficiently deliver striking content. He also explained that the company is looking forward to showcasing its advanced SMART Signage display technologies at IFA 2015.
“As the retail and business marketplaces become increasingly crowded, high-performing display technologies can offer companies a significant advantage by enhancing their ability to efficiently deliver striking content,” said Seok-gi Kim, Senior Vice President of Visual Display Business at Samsung Electronics. “At IFA 2015, we are excited to demonstrate how our advanced SMART Signage display technologies create new opportunities for businesses, enabling them to transform content delivery and meet the changing engagement demands of their most critical audiences.”
The display technologies of Samsung will enhance the customer and employee experience through clearer picture quality and visible impactful message presentation. Plus with a flexible lineup which includes indoor and outdoor LED signage, ergonomic business monitors, among other solutions the South Korean technology giant will give the IFA attendees a look at the business and retail landscapes of the future.
Attendees at the Samsung Electronics booth at IFA 2015 will be able to get a view of the retail store of the future which will be enhanced by interactive and informative display technologies. The company’s line of retail oriented display basically provides shoppers with a more convenient and informed shopping experience. These new innovations by Samsung include technologies that sense customer movements and shopping interests and deliver targeted advertising content as they move across the store floor to virtual fitting rooms.
Apart from this one of the most notable technologies that Samsung will showcase at the IFA 2015 is the company’s OLED Transparent display for the first time. The display has a thin and self-lighting panel and provides a dynamic interior design solution for the retailers. This is so as the panels give shoppers near perfect viewing angles from any perspective. Apart from this the display’s superior brightness along with high transmittance and high quality imagery also help in capturing the customer attention.