iPhone’s have some of the best displays in the mobile world. They use the LCD technology and apple’s ceo tim cook has historically said that OLED screens are awful and would never make an appearance on an iPhone. Well, times have changed and with that changed the OLED technology big time. Now apple is testing OLED screens for its future iPhone and the forefront runner for providing this technology is Samsung.
Do not expect the OLED screens to appear in the next iPhone. Samsung is trying to fit the OLED screen in the iPhone of 2018. Samsung already provides LCD screens for some apple watch models and iPad. But suppling the screen for 100 million iPhones is something huge.
The display division of Samsung now primarily carters the need of Samsung mobile division and other low profile customers. With the smartphone business slowing down, Samsung is looking elsewhere to make use of its existing technology and increase it failing profits. What better way to do that than to provide screens for iPhone that usually sell like 100 million units in its life cycle.
Sharp and LG provide display for the iOS and mac devices as of now. but with the increase demand for these devices come more pressure from apple to supply more number of display. Sharp and LG are struggling to meet the demand thus creating a manufacturing bottle neck. Samsung is the perfect manufacturing partner with the state of the art technologies and factories that can churn out millions of components within a matter of month.
Another incident is that many critics have praised the OLED screen of the flagship devices such as the note 5 and galaxy s6 edge. Many experts believe that the OLED screen of Samsung is superior to apple’s LCD screen and that is evident from the test results.
“Samsung Display has recently renewed talks with Apple to supply its small-sized OLED displays for the next iPhone to be released in a few years, which I believe is around 2018
OLEDs are known for offering sharper images and colors than the conventional liquid crystal displays used in cellphones since the 1990s, as well as for their power-saving capacity. The screens can also be bent and rounded to a certain degree, giving companies greater flexibility when designing devices.” a high-ranking industry executive told the Times.