Samsung launched the milk video service a year ago and now it plans to close the doors on the service citing lack of interest among the smartphones user as the reason.
Milk video was launched as the Samsung’s answer to the YouTube service from google. You can share videos with your friend and view videos from other services. It was launched with much fanfare but the purpose with which it was launched seems to be lost as the company is getting rid of the unloved service.
The support for these service will end on November this year. Samsung also has other milk services called as the milk music and milk virtual reality. Reportedly these services aren’t affected.
“While we remain committed to providing premium entertainment services, we have decided to end support for the Samsung Milk Video app as of November 20, 2015, however Milk Music player still allows users to “continue enjoying streaming entertainment”.” the company said in an announcement on Google Play.
Samsung has actively de-cluttering its phones of unused apps as the anger over pre bundled but useless apps on its smartphones grow. The aim is to provide a clean user interface on its smartphone and install much less bloatware so that the lost love is found again with the consumers. As a part of this plan, Samsung has also removed it media hub and Samsung video from its smartphones.
With decreasing sales, comes a new kind of approach from Samsung to make the user buy its smartphones. But will that succeed?