Samsung is already using its VR headset to provide virtual reality experience to its users. Samsung usually collaborates with other parties so that they can provide more content on their Gear VR.
They recently made a partnership with Italian car makers Lamborghini. Both of them are working together to bring the users the VR experience for Lamborghini’s Lamborghini Huracan.
Other VR headsets have their own displays but the Samsung VR headset requires a Galaxy Note 4 to work. At the Motor Show 2015 in Geneva, Lamborghini had a booth where users could try their Gear VR which was hooked with the Samsung Galaxy Note 4.
It allowed people to experience what it would feel like to drive the company’s new car. Users saw that they were in the Amalfi coast in Italy and they drove in the Imola racing circuit as the experienced the Lamborghini Huracan.
