Samsung is popular around the world, with its ground-breaking and reliable smartphones. Samsung is the leading smartphone manufacturer in the smartphone industry. Samsung has attained this position in the smartphone industry due to its industry-leading smartphone technology, and Marketing Strategy.
Todd Pendleton served as Marketing Chief for Samsung’s Smartphone business in the United States. Recently, Todd Pendleton has been reported to leave Samsung in April, which is a shocking news for Samsung.
Todd Pendleton has also been honored as one of the people, who have played an important role in Samsung’s prosperity in the last four years. Todd Pendleton was leading Samsung’s Next Big Thing marketing project, and for the first time, in 2013, Samsung’s Galaxy S3 became world’s best-selling smartphone, though the success was short-lived.
In the Next Big Thing marketing campaign, Samsung scoffed Apple’s devices and approved their new Galaxy flagship smartphone for their users. Samsung persuaded all the US carriers to release the device under the same branding at the same time, due to which Samsung experienced an enormous raise in their sales.
Pendleton was very loyal to its company, and testified against Apple in the Samsung’s patent-infringement trial, in which Apple accused Samsung of copying their patents.
Pendleton testified against Apple, and said that it was due to his team’s hard-work and toil, and not the copying of Apple’s patents, that Samsung has become No.1 smartphone manufacturer around the world. This showed Pendleton’s loyalty towards Samsung.
Samsung has experienced an enormous increase in the turnover rate of their employees over the last years. The departure of their marketing chief, Todd Pendleton, is a recent one. Todd Pendleton will be greatly missed at Samsung in the future.
