Samsung for the first time is replacing Apple as the most reputable brand in the united states for the technology category and the third most reputable brand overall. This information has been revealed by an industry tracker in the united states on Wednesday.
Apple which sells tens of millions of iDevices came in behind Samsung which has been more vocal and expressive about its products and ad campaigns. The research has been conducted by “Reputation Institutes” and it list the top three companies as Amazon.Com Inc., Hallmark Cards Inc. And Samsung Electronics Co. some of the factors taken into consideration are innovation, performance, citizenship, workplace, governance, leadership and products and services.
Some other notable brands on the list are Sony Corporation, Kellogg Company, Rolex and Johnson & Johnson.
It was reported that the Korean tech giant was the leader in the technology department when parameters such as product satisfaction, service, and overall value are concerned.
“Samsung’s Galaxy products have rendered it as one of the top technology companies,” the researcher said in its report.
“Samsung’s brand expressiveness is strong, especially when it comes to meeting customers’ needs and delivering on its brand purpose.”
“While Apple has strong, and even excellent scores when it comes to products and services, financial performance and innovation, it fails to deliver on workplace, governance and especially citizenship,” it added.
Other factors pointed out against Apple are the ability to listen to customers and communication with the clients. Samsung had received a score of 84.4 while amazon has 85.4. Forbes has indicated that Samsung has been improving across various categories year on year and has turned itself into one of the most reputable brand in the united states as well as across the globe.
