The worldwide sales of smartphones have reached 336 million units which is an increase of 19.3 percent during the first quarter of 2015.
This increase in the sales of smartphones was mainly due to the sales in the emerging markets excluding China.
The fastest growing regions were Asia/Pacific, the Middle East, North Africa and Eastern Europe.
Thanks to these high performance regions the emerging markets achieved a 40 percent increase in sales during the first quarter of 2015.
Anshul Gupta, research director at Gartner stated that during the first quarter of 2015 local brands especially the Chinese local brands emerged as the key winners in emerging markets.
These local brands recorded an average growth of 73 percent in smartphone sales according to Anshul and also saw their combined share go up from 38 percent to 47 percent.
Moreover Apple showed its dominance in the first quarter especially in China. iPhone sales went up by 72.5 percent during this quarter of 2015 which made Apple the number one smartphone brand in China. Apart from this China became Apple’s largest volume market ahead of North Africa.
