Samsung first released an Edge display in the Note phone titled as Note Edge in 2014. It was only a single Edge display but the popularity was so high that Samsung released a dual Edge display in the phone called as Galaxy S6 Edge. But Samsung underestimated the demand for these special handsets.
In fact, the demand for the S6 Edge resulted in unsold inventory of the flat screened Galaxy S6 and the Korean giant struggled to manufacture S6 Edge units to meet the demand.
In a sea of similar looking devices, the edge display offered something unique hardware wise. This has given Samsung an opportunity to move its premium smartphones in bulk all the while maintaining the premium price tag whereas other such as LG and HTC have lowered the price of their similar flagship smartphones.
As a result of this, Samsung has manufactured the Note 7 with the dual Edge display as a default. The result is a sleek looking device with virtual bezel-less display and the Edge software make the Edge display more than a cosmetic attraction with its live feed and score updates.
This is just the start, with the Galaxy S8 next year, Samsung will put in a dual curved display in all its premium phones such as the S-Series and Note series. Insiders have also indicated that this display could come to phones such as the successor to the A9 pro.
“Samsung has considered that it would make the edge display as the identity of the Galaxy S smartphone lineup if the company can provide consumers differentiated user experience through software and user-friendly functions” – Koh Dong-jin, head of Samsung’s mobile business