Apple is showing little love for India. That is evident in its latest action that jacked up the launching price of iPhone in the region. By comparison, the U.S. consumers pay up $950 for a top end iPhone 6s plus with a 128 GB memory, Indian consumer will have to pay $955 for the entry model 16 GB iPhone 6s.
Apple generally charges more in the Indian sub-continent owing to its weaker currency. It charged the Indian consumers $845 for the iPhone 6 when it launched last year. converting into Indian currency, the entry level iPhone 6s will cost 62,000 inr. Add 10,000 inr to increase the memory capacity subsequently. The iPhone 6s plus is definitely out of range for most of the Indians with the entry level price situated at 72,000 inr. For comparison, you can buy a mid-level motor bike with that price in India.The high end iPhone 6s plus will retails for $1415 or 92,000 inr
“Anything above 60,000 rupees is way out of reach for even an average rich urban consumer,” Neil Shah, research director at Counterpoint Research, told CNET. “Apple has done well in its last financial year from October 2014 to September 2015 in India, selling close to 1.7 million units, which is up 55 percent annually, but still only half of the iPhones sold have been iPhone 6 series, which speaks volumes for the price affordability of most of the iPhone fan base.”
With these prices, apple has officially made India as the most expensive place to buy an iPhone. Samsung on the other hand is set to woo the consumers for the holiday season in India. India is an important market for Samsung and unlike apple, the prices of the Samsung ‘s high end phones are within the average buying price of the rich and upper middle class consumers. The note 5 retails for as low as 50,000 inr or $750. The excellent galaxy s6 will retails for $570. These are the current retail price and Samsung is expected to cut the price for its device promotion in the upcoming holiday season making its devices more attractive that the apple’s offering.