According to the analysis that for the first time in Samsung’s history they will invest the maximum amount of money in research and development. Last year Samsung faced a crucial time due to some performance declines, even then they decided to invest the money in research and development.
According to the latest report and survey the Samsung has made their name in top 10 R&D spenders. How did they managed to spend most of their money on research and development? It is quite simple, it was reported that Samsung has reduced their marketing and advertising campaign, although they increased the research and development investments by 3.7 percent.
An audit of Samsung showed that research and development expenses has reached over $13 Billion. Although it is quite visible to everyone that even when Samsung was facing troubles, the research and development department was still active in the time of crisis. Now for the first time it has reached more than ever.
