everybody knows that Samsung has been failing in the smartphone business while apple and other low cost manufacturing from China has been cutting into its sales. Samsung is a big company with numerous businesses. you name a business and it is most likely that Samsung has a division that deals with that specific kind of business. Samsung has announced on Wednesday that it intends to take up 40% of the entire air condition Global sales by 2020.
An expert has provided us with information that the air condition industry in the year 2020 would be worth a little over 24 billion dollars and Samsung’s 40% turn into sales which are worth 10 billion dollars. the air condition industry is dominated by players such as daikin, Haier and blue star. Samsung has little to no say in the air condition segment as of today.
“In typical Samsung fashion, it’s throwing huge amounts of marketing dollars at the push, announcing plans to bring its new “Samsung AC Forum” to 117 cities in 50 markets. It claims to have on board 750 global partners and media for the South Korea event along, with 9,000 in total signed up to take part across other markets.” analyst say
Making the push into the air condition industry which is dominated by seasoned players will prove difficult for Samsung. but the technological Behemoth has the horsepower and resources to make a Dent in the air condition industry if it plans its strategy well. Samsung in today’s world is mostly known for its smartphones but that industry is failing and Samsung is looking elsewhere to maintain its profits. for example, its smartphone sales are falling slowly, while the semiconductor and chip division is registering phenomenal growth and pushing the profits for Samsung forward.
Maybe one day your home and office would be filled with Samsung air conditions, who knows.
