Samsung performed an apple stint when it announced the ad blocker plugin, Adblock Fast created by rocketship, to its default browser on the galaxy phones. Google wasn’t amused with this stint and removed the plug-in from the play store citing violation of the play store policies as a reason.
It removed the plug-in despite samsung, it biggest OEM partner, backing it. Google gets its revenue mainly from the advertisements and blocking ads will cause a serious revenue drop for the search engine giant.
The developers have appealed to google via an email to re-approve the plug-in and publish it again in the play store. Google seems to have obliged as the plug-in is back in the play store and available for download.
“Last Monday, though, Google rejected an app update we submitted. Last Tuesday, they removed Adblock Fast from the Play store altogether,” says Rocketship. “We submitted an appeal on the Monday our update was rejected and we’re happy to report that Google has reversed their decision, both accepting our appeal in an email sent to us on Friday evening and approving and re-publishing Adblock Fast by the time we woke up this morning.”
The plug-in was available only for the phones running the android marshmallow but the developers have been working hard and it is now compatible with phone that run android 4.0 and up.
It is unclear whether Samsung has anything to do with this change of heart from google.
If you want to use this plug-in, it is available as a free download in the play store and installing it will give the phone the ability to block various kinds of ads and load the webpages significantly faster.
“You can now block ads without rooting your device or switching to another browser!” says the product description of Adblock Fast on the Play Store. “Adblock Fast runs an optimized filtering ruleset to accelerate webpages more but consume less disk space, CPU cycles and memory than other ad blockers do. Also unlike other ad blockers, Adblock Fast doesn’t allow ‘acceptable ads’ and never will.”