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Samsung has milk music, milk video or I must say, they had these services in the past. Now we are seeing reports that the Galaxy phone maker could be getting into the business of cord-cutting service. i.e. it may introduce its streaming TV service that is similar to the likes of Netflix, sling TV, and PlayStation Vue.

This service comes close on the heels of reports that Apple could be building its own services that will most likely mimic the Apple TV but will work on iPhone, iPod, and the iPad. Macs are also included in the scheme. if everything goes according to the plan, the streaming service that will most likely be called as milk TV. It will cater to audience around the world and not just in the united states by including an extensive list of channels.

Samsung is with the hope that this TV streaming service will be the next big thing for it after Samsung pay that will allow it to tie the user to its ecosystem like the iOS services such as iCloud, Apple music, iTunes, and iBooks.

“Many of our key partners, including Netflix, Amazon, YouTube, and HBO, have embraced our platform capabilities and enabled their content discovery directly off our platform and out of their in-app experience,” Samsung said in a statement via email to CNET.

“The market response to this functionality has been overwhelmingly positive and more partners have started similar implementations with us…Our approach is to continue to develop strategic collaborations with content partners rather than to compete with them.”

This project is still in the early stage and Samsung is currently in talks with the content providers. I personally think that content will be the most crucial aspect of the service along with the pricing. With so many services out there, Samsung will have to aim to kill if it wants to make any dent.